Value-Based Bidding in Media Buying: Benefits, Drawbacks, and How to Use it

Value-Based Bidding in Media Buying: Benefits, Drawbacks, and How to Use it A Comprehensive Guide to Value-Based Bidding in Google Ads Given the constantly-evolving nature of media buying, advertisers and marketers looking to place ads in front of relevant audiences in order to obtain leads for a business need to look for ways to innovate […]

Unlocking the Power of Marketing Data Modeling

Unlocking the Power of Marketing Data Modeling An analytical approach that helps marketers better understand their customers. In today’s data-driven business landscape, marketing professionals have access to an abundance of data. From demographics and purchasing habits to online behavior and social media interactions, data is abundant, and if harnessed correctly, it can provide strategic insights […]

How to master lead scoring?

How to master lead scoring? A crucial component of any successful inbound marketing campaign. Lead scoring is a crucial component of any successful inbound marketing campaign. It helps you prioritize and qualify leads based on their level of engagement with your brand. In this article, we’ll discuss what lead scoring is, how it works, and […]